NeuroWave Research

Commerce systems that convert.

We build the software stores run on — search, checkout, pricing, outreach — and it's running right now.

In production
Running in real operations today
Fully documented
Systems and processes that outlive individuals
Founder-led
Senior people on every engagement
Commerce SearchCustom ApplicationsCustomer AutomationSupport AutomationCatalog EnrichmentTechnical SEOStorefront DevelopmentSystem IntegrationWorkflow AutomationTechnical ConsultingCommerce SearchCustom ApplicationsCustomer AutomationSupport AutomationCatalog EnrichmentTechnical SEOStorefront DevelopmentSystem IntegrationWorkflow AutomationTechnical Consulting

What our systems do

Attract

The right shoppers find the right products.

See the systems

01 / 04

Sonar — how it works

A plain-words search becomes exact product matches

Field-tested systems

Named systems. Running in production.

Not concepts. Systems we built, named, and operate.

  • Sonar

    Shoppers type what they want in plain words — and actually find it.

  • Cadence

    All customer messaging in one place — email, SMS, history, and campaigns.

  • Switchboard

    Answers the phone with the customer's order history already open.

  • Verity

    Writes product details and image captions for huge catalogs — then double-checks every one.

All named systems Currently showing Sonar

Consulting · Better OS

An operating system for your e-commerce brand.

Better OS plugs into your store and handles the three things that decide whether a brand scales: ads, operations, and software.

Ads that perform

We plan, launch, and manage your paid acquisition — creative testing, budget allocation, and fast iteration across Meta, Google, and TikTok.

  • Full-funnel campaign strategy
  • Creative testing loops
  • Weekly performance reporting

Streamlined workflows

We map how your team actually works, then automate the repetitive 80% — order ops, support triage, inventory alerts, reporting.

  • Operations audit & automation
  • Tool-stack consolidation
  • Automation for busywork

Custom apps & software

Off-the-shelf tools only go so far. We build bespoke internal tools, dashboards, and customer-facing apps tailored to your brand.

  • Internal tools & dashboards
  • Storefront integrations
  • Connected features in your stack

How an engagement works

01Discover

A deep-dive call into your brand, numbers, and bottlenecks.

02Design

A concrete plan — what to run, automate, or build, and why.

03Deploy

We ship campaigns, automations, and software in short cycles.

04Compound

Measure, iterate, and keep improving month over month.

Work with us

Book a consultation.

Tell us about your brand and what's slowing you down. We'll review your store and ad accounts ahead of a free 30-minute call — and bring specific ideas, not a generic pitch.

  • Free 30-minute discovery call
  • Audit of your ads & operations before we talk
  • A concrete plan — even if we don't work together

No spam, no obligation. We reply within one business day.