System
Echo
Customer Reactivation & Winback Campaigns
Finds past customers worth contacting again — and runs the outreach.
Built for: Stores sitting on a large customer list they're not using.
What it is
The Reactivation Engine builds audiences of past customers and runs controlled outreach rounds to bring them back. Nothing sends on autopilot: eligibility is re-checked before every message, and staff approve each round.
- Re-checks eligibility before every send
- A person approves every batch
How it works
- 01Describe the audience in plain English — it becomes precise rules you can preview.
- 02Before every send, each customer is checked again: a recent purchase or opt-out stops the message.
- 03Staff review and approve the batch; every send is logged.
The mechanism
Results
- 9,911 unique provider-accepted messages — September 15 record
- 8,605 delivered — later campaign-linked snapshot
Echo is part of our Customer Automation work.
About Customer Automation